Feasibility study for punch drinks Coursework Example | Topics and Well Written Essays - 1500 words

Feasibility study for punch whoop it ups - Coursework ExampleFeasibility study for punch drinks cowpoke drinks unlike other personal credit line firms has an ultra-successful sortie into the beverage market which is driven by necessity being set up in a hunting lodge where sports is valued, and the disappointing taste of existing push drinks. The existing drinks had questionable ingredients and could not be believed to be in synchrony with the ever-changing lifestyles. Establishing the feasibility Punch energy drink is a visually clean and appealing brand which gets the eye of the consumer at sight. Punch drinks comes into the energy drinks production industry with an intention to meet the changing demand of the clients in a classy way. As the tastes of people change with the ever-changing trend if the world, it is important to note the aspect of moving with the change in order to succeed in the industry. Currently people feel developed concerns over their health in terms of wha t they take. Thus, a result was the calls for natural drinks which harbour no additives. Punch comes as a solution by producing an energy drink which has no additive has only the natural ingredients and changes the way the drink tastes. The drink is presented as a pleasant tasting assortment of juice flavours and ingredients of energy which gives the product a natural taste of a fruit. This is a big jump-start towards the mild but sweet flavour which ends with a crisp and clean finish. In the production process, a number of additives used by other firms have been eliminated, such as gurana. In the real sense, punch energy drink is a valiant product which in it presents the first hand thought of macrocosm combined with the realities of its viability which makes punch drinks a business firm of the 21st century as it respects the need of the people and move along with them. Market inquiry and competitor analysis Based on PEST analysis, it is likely to identify the essential environ mental effects on punch drinks. Firstly, it is eminent that the main scotch issue is the universal recession which was initially caused by the U.S. housing bubble over 2005 to 2008. This financial crisis has been to sturdily motivate consumers to purchase affordable products with immense quality. This convey that punch drinks will attract a good number of consumers without much efforts in advertising and sales promotion. Due to this, it is not essential to adopt interlinking strategies to grow the customer base. On the other hand, the recession resulted in the increase on the production costs, thus creating a doubt in the lowly priced and high-quality products. Therefore, the business should consider this problem for it to ensure that it will succeed in the market. Furthermore, social aspects which influence punch drinks include the variation in consumer taste, lifestyle and health concerns. It is clear that over the recent years, customers have changed their taste preferences s uch as the rise in the demand for natural and organic drinks. Punch drinks should consider this aspect since it may have effects on the future strategies of product developments. Furthermore, there is no doubt that the changes in lifestyle might escalade the need for natural drinks. At the present, health concerns have become global issues, with consumers purchasing healthier products without many worries (Elliott 2005). In order to analyze the competitive environment of punch drinks, porter