Case 1 Study Example | Topics and Well Written Essays - 1000 words - 1

1 - Case Study Example1. Innovation Innovative approaches to cost-cutting like simpler ticketing system, personal TV for every passenger, uniform and efficient flight machines, usage of technology to reduce wastage, time etc have contributed to the successful establishment and sustenance of JetBlue during economic s pitiabledown. Providing work-from-home opportunities for ticket reservations and intend also added to their cost-savings in infrastructure and staff.2. Standardization Low and uniform operating costs were an advantage to the then market conditions that demanded short passenger trips. Standardization in their gains, like uniform class and trained interchangeable crew members also helped in saving costs and improving efficiency.3. Competitive advantage JetBlues cost-cutting strategies worked intumesce while providing services better than counterpart low-cost airlines. JetBlue focused on cutting non- prise adding costs to provide better quality. They invested higher amoun ts in equipment that required low maintenance for example, personalised televisions versus meals leather seats versus fabric ones.4. Hiring Neelemans strategy of hiring the best and experienced people in industry, like Dave Barger, and enthusiastic customer service professionals was advantageous of not only acquiring more customers but also in retaining their customers during testing times.5. Customer focus Their strong customer focus and original service helped increase customer base by word of mouth and also earn customer loyalty. Eventually, JetBlue has established a brand of its own with erratic features and services.6. Marketing strategy JetBlues fun-filled and eye-catching marketing strategies that were supported equally by their practices were visible to and experienced by their customers, which helped improve their brand value.1. Firm value and debt JetBlues high debt makes